Writing and Web Content

My copy and journalism focuses on clear and concise expression with a sense of intelligence, style and, where necessary, humour. I can help you tailor your content for the audience you are seeking to reach and offer the following writing services:

  • Book wallWeb content
  • Feature articles
  • Newsletters
  • Reports
  • Press releases
  • Promotional/Marketing material

See my portfolio section for a selection of my work.

While working at the University of Amsterdam, I was responsible for newsletters, web content, social media content and promotional/marketing material. I also authored the online series of articles ‘UvA in the Spotlight’, in which professors and researchers of international repute, such as Louise Fresco and Erik Verlinde, were interviewed. The UvA website was the winner of ‘Benchmark HO 2013’ prize for best website awarded by ‘ScienceGuide’.

As a journalist, I have also written a number of feature articles and music reviews for publications such as Time Out, interviewing famous names, such as Nico Muhly (composer for Bjork and Sigur Ros, among others) and Bryce Dessner (The National).

inverted pyramidI also have extensive experience with writing web content, an art in itself. With web users often leaving the page in 10-20 seconds, the ‘inverted pyramid structure’ of journalism, where the most important attention-grabbing information comes first, is vital. I specialise in writing succinct snappy copy, as well as knowing about usability and Search Engine Optimisation (SEO). Having followed seminars by web content gurus Gerry McGovern and Jakob Nielsen, I can help create ‘killer’ web content.  I was also a staff writer for ‘TopWriters’ agency in London.